Novo Nordisk, socio. Team Novo Nordisk to race in Tour of Denmark 2014

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For the second year in a row, Team Novo Nordisk, the world’s first all-diabetes professional cycling team, will participate in Tour of Denmark from 6 to 10 August 2014.

Bagsværd, Denmark, 28 July 2014 – For the second year in a row, Team Novo Nordisk will compete in Tour of Denmark (Post Danmark Rundt). Team Novo Nordisk is a global all-diabetes sports team of cyclists, triathletes and runners, spearheaded by the professional cycling team. Team Novo Nordisk’s mission is to educate, empower and inspire people affected by diabetes by showing that even though you have diabetes, you can still achieve your goals.

Since the launch in December 2012, Team Novo Nordisk has competed in more than 81 professional races and achieved more than 39 top ten finishes. The team has more than 700,000 followers on Facebook, making it the most followed cycling team globally on social media.

«Racing in Tour of Denmark last year was a great experience and we’re looking very much forward to coming back to the home country of Novo Nordisk in August,» says Phil Southerland, co-founder and CEO of Team Novo Nordisk. «When you are diagnosed with a chronic disease like diabetes, you might need to be reminded that it is still possible to live life the way you wish. The riders in Team Novo Nordisk are living proof that it is possible to live your dreams and that you should not see your disease as a limiting factor.»

When the final stage of the Tour of Denmark race is kicked off on 10 August, the peloton will ride through Novo Nordisk’s production site in Kalundborg, where half of the world’s insulin is produced.

Team Novo Nordisk will participate with the following eight riders in Tour of Denmark 2014: Andrea Peron (Italy), Martijn Verschoor (Netherlands), Chris Williams (Australia), Nicolas Lefrancois (France), Kevin DeMesmaeker (Belgium), Paolo Cravanzola (Italy), Scott Ambrose (New Zealand) and Stephen Clancy (Ireland).

About diabetes

Today, 382 million people are living with diabetes , and data from the Danish Diabetes Association show that more than 320,000 people in Denmark have diabetes. In addition, it is estimated that 200,000 have type 2 diabetes without knowing it and 750,000 Danes have prediabetes . Team Novo Nordisk is part of Changing Diabetes®, Novo Nordisk’s global commitment to improve conditions for the millions of people living with diabetes today, and those at risk of developing diabetes tomorrow.

About Tour of Denmark

Tour of Denmark (Post Danmark Rundt) is categorised by the Union Cycliste Internationale (UCI) as a 2.HC race. It is an annual event of approximately 800 kilometres, and in 2014 the race celebrates its 24th anniversary. Again this year Novo Nordisk is sponsoring the Changing Diabetes® points jersey. Classifications, results and other information about the race will be published at www.teamnovonordisk.com, and it is also possible to follow the team at www.facebook.com/TeamNovoNordisk and www.twitter.com/TeamNovoNordisk.

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Novo Nordisk is a focused healthcare company.

Novo Nordisk is a healthcare company and a world leader in diabetes care.

In addition, Novo Nordisk has a leading position within areas such as haemostasis management, growth hormone therapy and hormone replacement therapy. Novo Nordisk manufactures and markets pharmaceutical products and services that make a significant difference to patients, the medical profession and society.

www.novonordisk.com