|ABOUT THE EVENT
The world’s attention is becoming more focused on online content. The most dynamic and clever advertising solutions are being created online, with budgets that range from meager amounts to millions. When done effectively, these campaigns can reach millions of users without paying a cent for advertising space.
This workshop will be divided into identifying and interpreting brand personality, understanding the genre of «Branded Content», and creating «Branded Content» that effectively tells brand stories.
This session will be followed by a networking cocktail with the professor, fellow attendees and IE alumni, where you can continue the discussion or learn about their personal IE experiences.
Furthermore, if you are interested in discussing any of our programs, Ms. Andra Cioara, IE Coordinator for Europe and Central Asia, will be pleased to meet you that same day during a Meet and Greet informative interview.